CONCEPT VIDEO: A short video illustrating several touch points in our experience design concept for Hyperloop.
Hyperloop experience Design
PROJECT TYPE: Experience Design
PROJECT LENGTH: 5 Weeks
COLLABORATORS: Alberto Ishida & Matt Mitchell
Elon Musk’s 5th mode of transport, Hyperloop, is proposed to be 10x speed of other ground transport at 1/10th cost. It has the potential to transform society by sustainably collapsing distances and enabling metropolitan density. This project aimed to create a high fidelity concept of the traveller experience of this revolutionary mode of transportation.
School and work have taken me a great distance from my family. Imagine a world where I could live in the same city as them, but commute to a city over 800 miles away with better job opportunities. Hyperloop has the potential to make this dream a reality. Human connection is at the core of why this technology is so important. When looking at what the traveller experience could be like, we wanted to keep this at the focal point.
WHAT WE DID
We started by looking at existing modes of transportation for inspiration. We conducted interviews with people about recent travel experiences, focusing on their modes of transportation and observed Caltrain, BART, and Bus stations to understand more about these experiences and their pain points.
We synthesized this data and created personas and user journeys, which helped guide our ideation. We sketched, storyboarded then narrowed down our scope using our established design principles. We then mapped the service ecosystem, and created a service blueprint, which helped us pick 3-5 touch points to prototype.I was responsible for prototyping a physical turnstile, and the digital kiosk interface.
Finally we put together a concept video that highlights our experience design and prototypes, while telling a compelling story about the future of transportation.
WHAT I LEARNED
My biggest takeaway from this project was the power of good storytelling in selling your ideas. Our video and presentation of our experience concept were evaluated by a panel of judges, and the power of our storytelling won us first place in a class wide competition.
I also found it really valuable to create a service blueprint in helping us to narrow our concepts and create an experience strategy to guide our design work.