CONCEPT VIDEO:  A short video illustrating several touch points in our experience design concept for Hyperloop. 

USER RESEARCH:  We looked to existing transportation systems and uncovered pain points by visiting train, subway, bus stations and interviewing people about their  transportation experiences.

SYNTHESIZING: We took this rich data and synthesized by creating detailed journey maps of current systems. We used these to inform personas, ecosystem maps, and service blueprints for Hyperloop.

IDEATION: Using how might we statements to capture pain points and generate topic areas, we brainstormed and sketched different ideas for how to improve upon existing transportation system experiences.

  MOBILE APP:  We prototyped a Mobile App experience designed for frequent passengers and commuters to manage their payment and account information, and keep track of departure and arrival schedules.

MOBILE APP: We prototyped a Mobile App experience designed for frequent passengers and commuters to manage their payment and account information, and keep track of departure and arrival schedules.

GOOGLE MAPS INTEGRATION: One of our concepts was a Google maps integration that helped new passengers route to their destination using Hyperloop as their form of transportation then allowed them to purchase tickets directly within Google Maps using Apple Pay, credit cards, or PayPal.

  PROTOTYPING:  We tested out our concepts through rapid prototyping, creating both digital touch points like kiosk and mobile apps, as well as physical ones, like the station turnstiles. 

PROTOTYPING: We tested out our concepts through rapid prototyping, creating both digital touch points like kiosk and mobile apps, as well as physical ones, like the station turnstiles. 

CONTACTLESS TICKETING: Using NFC and iBeacon technology helps commuters purchase fares  and board with ease and efficiency, while color codes tickets and arrows help them navigate the station.

HYPERCAR: Hypercar was a concept we created to help make the first last legs more seamless through the use of ride shares or driverless cars, which integrate with the mobile app and recognize them on entry.

Hyperloop experience Design

PROJECT TYPE: Experience Design

PROJECT LENGTH: 5 Weeks

COLLABORATORS: Alberto Ishida & Matt Mitchell

Elon Musk’s 5th mode of transport, Hyperloop, is proposed to be 10x speed of other ground transport at 1/10th cost. It has the potential to transform society by sustainably collapsing distances and enabling metropolitan density. This project aimed to create a high fidelity concept of the traveller experience of this revolutionary mode of transportation.

School and work have taken me a great distance from my family. Imagine a world where I could live in the same city as them, but commute to a city over 800 miles away with better job opportunities. Hyperloop has the potential to make this dream a reality. Human connection is at the core of why this technology is so important. When looking at what the traveller experience could be like, we wanted to keep this at the focal point.

 

WHAT WE DID

We started by looking at existing modes of transportation for inspiration. We conducted interviews with people about recent travel experiences, focusing on their modes of transportation and observed Caltrain, BART, and Bus stations to understand more about these experiences and their pain points.

We synthesized this data and created personas and user journeys, which helped guide our ideation. We sketched, storyboarded then narrowed down our scope using our established design principles. We then mapped the service ecosystem, and created a service blueprint, which helped us pick 3-5 touch points to prototype.I was responsible for prototyping a physical turnstile, and the digital kiosk interface.

Finally we put together a concept video that highlights our experience design and prototypes, while telling a compelling story about the future of transportation.

 

WHAT I LEARNED

My biggest takeaway from this project was the power of good storytelling in selling your ideas. Our video and presentation of our experience concept were evaluated by a panel of judges, and the power of our storytelling won us first place in a class wide competition.

I also found it really valuable to create a service blueprint in helping us to narrow our concepts and create an experience strategy to guide our design work.

  EXPERIENCE MAP:  This map illustrates the experience of a passenger using Hyperloop for the first time, and helped us to start thinking about the end to end journey and touch points passengers will interact with.

EXPERIENCE MAP: This map illustrates the experience of a passenger using Hyperloop for the first time, and helped us to start thinking about the end to end journey and touch points passengers will interact with.

ECOSYSTEM MAP: Mapping out the ecosystem helped us to see how the Hyperloop experience can be integrated into touch points that passengers are already familiar with and use frequently.

SERVICE BLUEPRINT: This helped us to think about the entire end to end experience, and organize the different layers of service and how the user interfaces with each touchpoint.

USER JOURNEY MAP: This helped us to map our many touch points back to user types, and guided us in tailoring the design of different experiences and service offerings to each audience and their needs.